May 24, 2013

The Strategic way of using Pinterest (besides getting a ton of inspiration!)


Pinterest has been around for a while now and it seems to be the number one place to get inspiration and instructions for almost anything. There are tons of ideas on this social media platform, but there are different ways that many people use it. I thought of the best way to use Pinterest as a social media platform. For me, it has been a great place for inspiration in the crafting world, weather it is for paper crafting, handmade objects for the home, gardening, cookies etc.  




Using Pinterest to generate traffic to a blog post is a very good idea. One of my most viewed posts gets most of its traffic from the Pintrest pin I had posted on my own page. The best way to post it onto your own Pinterest page is to use the ‘pin it’ button from your actual blog post to pin it onto a board. This will make sure that the photo will always link back to your blog post. All blogs should always have the ‘pin it’ button on their blog so that it can remind the reader to do so each time they hover over a picture. 


Make sure that your board has a category defined or else it won’t be found by people just browsing though the explore menu.  Being organized with your boards is also a good way for you to know where to place your work. Some people only follow a certain board because it has a good title and good content that is all related. 

It is a good Idea to put your post into two boards. One can be titled ‘My own DIY’ if that is the case, and if you have multiple boards then put it under another relevant category. So, for example, my DIY paper flower post is under the ‘My own DIY’ board as well as under the ‘All sorts of Paper flowers’ board. This way, I can get more people to pin my stuff.


Now, as for users, there are tons of types of people who use Pinterest  in their own unique ways. There are a few types of uses Pinterest  gives to people and these uses are based on the people who use the platform.  Almost all of these people will click through on the image to get to the original source of the post to see more, but the more organized they are (in my opinion) the more likely they are of actually revisiting that page. Most people fall into a category of how they use Pinterest or are a combination of a few. Here is a basic breakdown of your typical Pinterest user:

1.     The Liker
2.     The Repinner
3.     The Organizer
4.     The Creator
5.     The Curator
6.     The Explorer
7.     The Home Pager


I will leave it at that and this post will be continued with a detailed description of these categories.

Do you fall into any of these specific categories? Do you think some need to be added or eliminated? Comment below with your thoughts.




Here you can see images of what ways I have organized my Pinterest Account. 





Until next time, Happy Crafting! xo

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